As we approach 2024, our team at vFairs invites you to gain inspiration by exploring some of the standout events we witnessed in 2023. Discover the innovative approaches vFairs clients used to create unforgettable experiences in 2023. 

Our guests for this episode are Spencer McPherson, Matti Holdridge, Danika Mortley and Katy Simkiss from vFairs. Join to explore how you can infuse your 2024 events with a transformative spark that will leave a lasting impact as we enter the new year. 

In this episode, we will cover the following:

• Some of the best events of 2023
• Real-life examples of how customers hit their event goals
• Latest trends in the event industry
• Top features used at each event
• Tips on how to host successful events in 2024

In today’s dynamic landscape, the role of entertainment in events is more pivotal than ever. Events serve as canvases for creativity, platforms for engagement, and stages for leaving lasting impressions. Whether it’s a corporate gathering, a social celebration, or an unconventional conference, integrating entertainment can elevate the entire experience.

Our guest for this episode is Christian Henderson, the director of talent partnerships at G7 Entertainment Marketing. Since beginning his tenure at G7 in 2012, Christian has strategized, negotiated, and executed the appearances of worldwide recognizable talent in large-scale corporate and private events. 

In this episode, we will cover the following:

• Discuss the significance of integrating ‘entertainment’ or ‘talent’ into events.
• Explore the challenges and lessons learned in adapting to the “new normal” for events post-2020, focusing on how talent has adjusted their expectations and contractual arrangements.
• Share real-world case studies that demonstrate the successful integration of virtual talent opportunities for programs targeting both internal and external audiences.

Virtual events offer much more than just a space for casual interactions; they have become hubs of knowledge, support, and growth. Whether you’re a professional seeking to expand your network, an enthusiast looking to connect with like-minded individuals, or someone on a quest for unconventional mentorship, online communities hold a treasure trove of opportunities.

Our guest for this episode is Leanne Calderwood, one of the hospitality industry’s most preeminent LinkedIn experts. Leanne has emerged as one of Canada’s foremost voices in the meetings and events sector. Her journey to success in this field has been marked by her adept use of personal branding and LinkedIn expertise, allowing her to establish the invaluable “know, like, and trust” connection within her community. 

In this episode, we will cover the following:

• Unique strategies to foster trust within online groups, transcending the digital divide and nurturing authentic relationships.
• Methods to go beyond the screen and establish profound connections from online groups, transforming virtual interactions into real-life relationships.
• Tips on how cultivating a strong personal brand can help you find the right community, opening doors to unconventional opportunities in your career.

Behind every successful event, there’s a story of meticulous planning, creative thinking, and overcoming challenges. Event professionals, whether orchestrating corporate conferences or community gatherings, navigate a landscape filled with intricacies and unexpected hurdles. 

Our guest for this episode is Aaron Kaufman, President and CEO of Fifth Element Group, Aaron has set his own path in Toronto and international markets to lead a team in fostering long-term connections for annual growth through live and experiential events of high impact.

In this episode, we delve into various aspects of event organizing, addressing your questions on:

• Overrated trends and their questionable effectiveness in event planning.
• The lesser-discussed, unglamorous facets of the industry.
• Common pitfalls that event planners often encounter.
• The changing landscape due to evolving technology.
• Real-life challenges and the innovative solutions that led to positive outcomes.

Whether planning a corporate conference, community gathering, music festival, or a charity fundraiser, event producers must thoughtfully design each aspect of the event to align with its purpose and resonate with attendees. Creating intentional events requires careful planning, creativity, and an understanding of the audience’s expectations.

Our guest for this episode is Aryn Chapman; Founder, CEO, and senior event producer with a remarkable background in theater and film production. Renowned for her innovative and strategic approach, she constantly pushes the boundaries of event production, delivering unforgettable experiences.

In this episode, we will cover the following:

• Understand the importance of establishing clear event objectives and defining the purpose behind each event. 
• Understand the complexities involved in event production and logistics.
• Delve into the various techniques and innovative ideas for engaging the audience throughout the event.
• Tips on seamlessly producing intentional events and standing out from the crowd.

Event design & creativity is a transformative force in event planning. It brings to life immersive environments, captivating themes, and engaging interactions that leave a lasting impression on attendees. This powerful approach elevates events, making them truly unforgettable and impactful.

Our guest for this episode is Devon Pasha, a passionate event professional, who also serves as the Director of North America for the Event Design Collective, specializing in event design education and training in the United States and Canada. A believer in purposeful and mission-driven events, Devon leverages design thinking and empathy-driven systems to design events that maximize impact.

In this episode, we will cover the following:  

• Importance of event design and creativity in the realm of event planning.
• How creativity can elevate events from ordinary to extraordinary.
• Significance of strategic thinking and innovative ideas.
• Tips to infuse creativity into your events.

In today’s fast-paced and interconnected world, meetings have become an integral part of our professional lives. Whether you’re a team leader, project manager, or participant, mastering the art of conducting and participating in meetings is essential for success.

Our guest for this episode is Don Donahue, Founder of MOTN Agency. For 15 years, Don was the president of Rocketown Records. He served as an executive producer over a 2-year-long talent competition for Avon Cosmetics, working with artists from 73 different countries. Don has negotiated partnerships and production deals with Live Nation, AEG, Marriott Hotels, Fort Lauderdale Convention and Visitors Bureau, and many other corporate brands in live events.

In this episode, we will cover the following:

• Understanding the significance of physical and virtual spaces in fostering productivity and engagement.
• How to effectively manage time constraints, including agenda planning, timelines, and allocating discussion time
• Understanding the concept of meeting flow and its influence on participant focus, creativity, and problem-solving
• Tips for creating spaces where diverse perspectives can be expressed and valued.

Over the years, social media platforms have become essential for promoting and marketing events. TikTok, with its ever-increasing number of users and significant sway over younger audiences, has emerged as an innovative platform for event organizers to reach potential attendees. 

Our guest for this episode is Tom McMahon, CEO of MCM. Tom is well versed on the latest and most effective platforms and channels, and is passionate about showing his event sector clients how they can utilize them to stay ahead of the competition.

In this episode, we will cover the following:

• TikTok and how to use it to promote events
• Key strategies for creating effective TikTok content that can attract event-goers
• Challenges with using TikTok for event promotion
• Tips to align TikTok content with the brand and its messaging

Business events have the potential to drive positive social and environmental impact, in addition to their primary purpose of bringing people together for business outcomes. From promoting sustainability practices to supporting local communities, the potential of business events to catalyze positive change is immense. 

Our guest for this episode is Chetan Shah, CEO & Founder micebook.com. With more than two decades of experience at MICE and a proven track record in successfully building and managing projects, Chetan’s expertise and extensive industry network bring valuable insights to the team.

In this episode, we will cover the following:  

• Sustainability and actions being taken to address it
• Role of agencies and clients in promoting sustainability in business events
• The future outlook for business events as a force for good and sustainability