The Challenges
TCOE had been hosting events virtually before partnering with vFairs for more interactive hybrid events. The main challenge was to cater to both virtual and on-site attendees and increase likelihood of employment for newcomers. They wanted to create ample networking opportunities for employers and jobseekers.
Increase Networking
The primary objective of TCOE was to promote greater engagement and accessibility to a wider range of audiences. By hosting a hybrid event with vFairs, TCOE aimed to bridge the gap between the physical and virtual worlds, ensuring that all candidates, regardless of their location or availability, could participate in the hiring fair. The hybrid event provided more options for candidates to engage with recruiters, attend sessions, and network with peers, resulting in a more inclusive and effective recruitment process.
Ease for On-site Attendees
Another challenge was ensuring ease for on-site attendees. They wanted to ensure convenience and comfort with quick check-ins and registration.
Event Gallery
The Solution
The mobile app was a game-changer for TCOE’s hiring fair as it played a crucial role in enhancing attendee engagement. It allowed attendees to keep track of the people they interacted with during the event and provided an easy way to follow up with them later.
Moreover, the badge printer efficiently printed badges onsite with attendees’ information through a quick QR code scan. Attendees were impressed by how quickly badges were printed, and the event staff was impressed with how easy and efficient it was to use. TCOE was able to print over 2500 badges for their attendees with ease.
The networking options at the job fair enabled job seekers to meet recruiters and increase their chances of employment. The employers were able to gather important data to track who they interacted with at the event for easy follow-ups.
For attendees participating virtually, the virtual booths provided all the necessary information through graphics, documents, and external links, allowing them to easily access the resources they needed. Additionally, the event offered a virtual swag bag, which allowed attendees to download and save resources they found valuable to refer to later on. This ensured that attendees could take away the information they were most interested in and continue to benefit from the resources even after the event had ended.
Why vFairs?
Since 2019, TCOE has been skillfully conducting virtual job fairs in collaboration with vFairs, garnering a reputation for seamless and efficient execution. However, since 2023, they have been hosting hybrid events to cater to both on-site and virtual attendees. They have chosen vFairs every time!
In the Spotlight: Mobile App
The mobile app was the highlight of the TCOE hybrid events. QR code scanning and contact exchange were new for the exhibitors and they were pretty impressed. They also liked the booth layout on the mobile app which helped them understand where everything is at the venue. The mobile app turned out to be a great tool for sharing candidates’ resumes seamlessly. The mobile app also enhanced networking, which was one of their main goals. Attendees could track who they interacted with and later follow up on them.
The Results
The TCOE hybrid hiring fairs were executed with remarkable efficiency, resulting in more than 100 on-site attendees per event. However, the count increased even further for virtual attendees. vFairs played a crucial role in ensuring that the experience was equally enjoyable for both on-site and virtual attendees. They made certain that the bridge between the two audiences was flawlessly managed. Here are some key statistics:
- 2500+ Registrations
- 1300+ Attendees
- 45000 Landing Page Visits
- 2500+ Badges Printed
